IDENTITY
The creation of a brand begins with it's identity. Creating logos, selecting color palettes and creating a voice for
Process book of Angie Su's professional branding and identity.
Abohd
A property management app originally named "Propman" with the design brief specifying a comic-book super hero theme. In my rebranding I envisioned the brand as more of a luxury modern app for high-end clientele at apartment complexes. A different name, mood boards, typography selection, color palette, and creating brand drivers, all of these pieces are essential to crafting a good brand.
